Unibet is a global powerhouse with reach beyond Ireland, but only a few know that it’s been around since 1997. If you’re a horse racing lover and haven’t explored Unibet, you’re definitely missing out because it’s one of the bookmakers with a strong focus on racing sports and promotions. To learn more about Unibet, read through to the end.




Though we couldn’t find a welcome bonus or other bonuses that directly benefit sports other than racing, we found bonuses centered around racing sports. Unibet racing bonuses and promotions include BOG, Price Boost, and Extra Places for horse races. The truth is, Unibet is big on racing sports, and explains why their offerings are racing focused.
At the time we registered, we didn’t receive any welcome bonus from Unibet. As a matter of fact, the message we got clearly stated that there’s no need to contact support because they won’t be able to help with the welcome bonus. For context, here’s the message:
“Sorry, you’re not eligible for a Welcome Offer or any bonuses. Unfortunately, our customer service team cannot change this or offer bonuses on request.
You can still enjoy our amazing odds, exclusive games, and awesome jackpots.
Kind regards,
The Unibet Team”
The phrase “Sorry, you’re not eligible for a welcome offer” could be an indication that there’s an offer, but we don’t think it’s realistic to have welcome offers for a specific set of individuals in Ireland. As much as we know, there’s no welcome offer.
We couldn’t find any no-deposit bonus or free bets on the Unibet promotion page.
All the offers that are ongoing are just focused on racing sports. We had access to promotions like BOG, Super Boost, and Extra Places. Again, Unibet is big on racing, hence the kind of bonuses they offer.
There’s currently no specific offer on this bookmaker.
Unibet does not have a mobile-exclusive bonus for app users.
Right now, there are no loyalty or VIP club programs available on Unibet.
We observed that Unibet usually have user specific bonuses. We mean, there may be certain bonuses that are exclusive to a few users, so just seeing them on the general promotion page may not necessarily mean you have access to them.
If you’re the type of player who loves betting on horse racing, Unibet is built for that, and it’s reflected in their promotions. For horse racing lovers, we recommend this bookmaker.
If you want to register on this bookmaker site, you only need about 5 minutes to complete the registration process. Here’s what to expect:
At some point, the document I uploaded was rejected, but upon reaching out to customer support, them help clarify the issue and verified our account. If you experience issues with verification, just reach out to customer support, and they’ll assist you with the necessary process.
Here’s a more detailed list of the sports available on the sportsbook section.
We had access to quite a number of tools on Unibet. Some were accessible only on the pre-match or in-play section, while others could work anywhere. We’ll explain how it worked for us shortly. Here are the tools we were able to use on Unibet:
After registering, we deposited €10 to explore Unibet. The search tool was really helpful in finding the UEFA Champions League match between PSV and Bayern Munich. Though they had already started the match, we were still able to create a safe bet using the bet builder tool. While the bet was active, we saw the cashout button but decided to hold till the end while we watched the match live on the website.
Unfortunately, the bet didn’t go as planned and ended in a loss. But we still deposit again just to explore other sports. The accumulator tools helped select multiple bets into one ticket, and for sports that we couldn’t stream live, we still have live statistics to follow.
We had access to many live betting tools, including a live streaming tool. Unibet offers more live streaming coverage than many bookmakers in Ireland. We were able to stream live on Football, Tennis, Basketball, Ice Hockey, Snooker, Volleyball, Horse Racing, and many more. Surprisingly, we didn’t have to log in before we had access to these streams.
The live stream is available to everyone who accesses the site, which is unlike many other bookmakers that require you to log in or even place a bet before accessing the live stream.
We did an odds competitiveness test on a few Unibet sports to know if they’re competitive or not. For this test, we used several football events and basketball events. Football’s average margin came out around 5.1%, while basketball’s margin came out around 4.2%. The interpretation of this is that the odds offered by Unibet are competitive. The odds are better than what many Irish bookmakers provide. If you want competitive odds, then Unibet is a bookmaker to consider.
After we verified and wanted to deposit, Unibet presented us with 6 payment options. We made a deposit of €10 with Skrill, and it appeared in our account instantly. We tried depositing with all the payment options, and they all were processed instantly. But we noticed that a 3% fee was charged on the deposit we made with Paysafecard. All the deposits we made were processed in EUR, and there was no cryptocurrency payment option.
Here are the payment options available on Unibet.
After winning a few bucks, we withdrew €10, and it appeared in our account after about 3 hours. For withdrawals, we’d say you should avoid using Paysafecard if you’re not interested in paying the compulsory 3% fee. Every other withdrawal option does not require any fee.
We checked for the Unibet mobile app and found it on the Google Play Store and the App Store. The apps are both rated above 3.0 stars, and they work perfectly. We didn’t experience any issue with the app, and it even has all the betting tools we’ve listed. Plus, the app has an exclusive push app notification that gives us updates on our active bets and other important information. In summary, the app is fast, easy to navigate, and user-friendly. We recommend it over the desktop version.


To be honest, we’ve not had a pleasant experience with Unibet customer service. Live chat support is the only support channel available, and it can be difficult to get connected to an agent. The time it takes to get connected to an agent depends on the number of people on the line. At some point, we needed to make some inquiries, and it took over 20 minutes to get connected to an agent. Unibet support is quite limited, and getting support is difficult.
Local gambling laws in Ireland demand that bookmakers integrate responsible gambling tools and support organization links to help bettors stay safe while they gamble. In accordance with this law, Unibet has made available responsible gambling tools. Here are the tools we found on Unibet’s responsible gambling page:
Once you complete your registration, the next thing you want to do is navigate to your profile and set limits on your account. This will help you keep track of and plan what you spend on gambling. If you’re already struggling with gambling addiction, we strongly advise that you contact Gamble Aware. The link is just at the bottom of the homepage.
We checked what other players had to say about this bookmaker on trusted review sites like Trustpilot. And, the reviews are largely areas of concern, with a few good reports. Many have complained about the promotions and poor customer support, while others have commended them for odds, fast withdrawals, and comprehensive horse racing coverage.
Here’s what some players had to say about this bookmaker.
EQ (1/5) Trustpilot
“No bonus, even though I met all requirements. Hold time to speak to live help is consistently over 30mins. Either they’ve 1 person working there or hundreds of people experiencing problems on a daily basis. Probably both To date it’s been 4 weeks they are verifying my proof of address. On this occasion the reviews are largely 1 star ⭐ for a very good reason.”
Gabi Kovacs (5/5) Trustpilot
“I mainly use it for sports betting. Good odds,great offers,fast withdrawals. trusted sports betting site.”


The providers of the casino games are Pragmatic Play, Red Tiger, Play N GO, NetEnt, and Blueprint Gaming. If you’re interested in many quality casino games, Unibet has that covered.
We found over 500 games in the live casino section, and that includes roulette, baccarat, blackjack, and game shows. The games are of high quality, and they’re from Evolution and Pragmatic Play. We were even able to stake as low as €0.10 on some of the live casino games.
Unibet does not have a general casino bonus that’s accessible to all players. The general bonuses available are for sports and poker.
We had access to play demos on many of the slot games, and there’s a search and filter button that we used to find games. The filter features allowed us to filter games by types, Providers, Features, Themes, and Paylines.
If what you’re looking for is a bookmaker with many sports offerings, adequate markets, and competitive odds, Unibet is designed for that. Unibet has most of the sports and markets that both new and experienced players look for in a bookmaker.
It is easy to navigate, the menus are well arranged, and the registration process is fast. Unibet generally offers competitive odds, it uses SSL encryption, and it undergoes independent auditing by eCOGRA, so there’s nothing to worry about.
The downside is just the lack of bonuses for other sports and the poor customer support. Overall, Unibet is a bookmaker that’s good for punters looking for good odds, adequate betting tools, many betting markets, and a user-friendly bookmaker.