About Us

What we do

Our content focuses on two main areas:

✅ Bookmaker Reviews

We analyse every licensed bookmaker operating in Ireland in detail: from their betting markets, customer support and promotions, to user experience and mobile performance.

Each review gives you a structured summary of what to expect, what’s good, what could be better, and who that bookmaker is best suited for. Our experience helps us quickly identify strengths, weaknesses, and value for different types of players.

📘 Educational Content and Guides

Our mission is to help you become more informed and independent. Whether you’re a beginner or experienced bettor, our articles and guides cover strategies, rules, betting tips and responsible gambling practices relevant to Irish users.

Our Values

Every piece of content we publish is guided by these principles:

• Transparency – Honest, fact-based reviews.

• Independence – We never let commercial interests affect our objectivity.

• Safety – We only review licensed operators with strong responsible gaming policies.

• Education – We aim to create a better, more informed betting community.

Sponsored content or commercial agreements are clearly marked. You’ll never find misleading or unsafe information here.

How we work

We follow a structured and collaborative content process. Every review or article is reviewed by multiple team members before being published. That way, we ensure accuracy, balance, and expert insight.

Our team constantly updates content to reflect current offers, regulations and site changes, always verifying with the official sources (the bookmakers and casinos themselves).

Before reviewing any site, we test it ourselves: we sign up, deposit, try out customer service, test the withdrawal speed, and explore the mobile experience. We only recommend what we’ve tried and believe in.

How we make money

In the spirit of transparency, it’s important to explain how we fund this project. Betbrothers.ie earns income through affiliate partnerships with some of the betting sites we review.

However, this does not affect our opinions or rankings. If content is sponsored or part of a commercial agreement, we’ll always tell you.

Our Commitment to Responsible Gambling

User safety is one of our top priorities. We don’t encourage impulsive or reckless betting. Instead, we help you understand how betting sites work, the potential risks involved, and how to keep your experience under control.

We support responsible gambling in line with Ireland’s legislation and encourage all users to use tools such as deposit limits, self-exclusion (via www.gamblingcare.ie), and reality checks.

Betting should be fun and safe, not a problem.

And of course — we're here to support you at every step.